Diploma in Marketing
(N-DL/0415/7/0010)(08/2030)(MQA/PA18258)
Programme Overview
Perdana University's Diploma in Marketing (ODL) aims to provide learners with foundational knowledge and practical skills in marketing and business through a flexible and accessible open and distance learning mode. The programme prepares learners for entry-level roles in marketing and related fields while supporting lifelong learning, ethical practice, and career progression in a dynamic and competitive business environment.
Entry Requirements
i. Possesses SPM with at least credit in THREE subjects; OR
ii. Possesses SKM Level 3 in the related field; OR
iii. A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00; OR
iv. A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.0) in any subject; OR
v. A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul; OR
vi. Other equivalent qualifications recognised by the Malaysian Government.
English Language Requirements
International students are required to achieve a minimum score of 5.5 for IELTS or its equivalent.
Achieve minimum Band 3 in MUET or equivalent to CEFR (Low B1).
Curriculum Structure
YEAR 1
- Principles of Management
- Principles of Marketing
- Principles of Business Economics
- Principles of Accounting
- Management Information Systems
- Public Speaking & Communication Skills
- Business Ethics
- Introduction to International Marketing
- Service Learning Malaysia
- Principles of Human Resource Management
- Principles of Finance
- Business Statistics
- Pricing Strategy
- Retail Management
- Integrity and Anti-Corruption
- Penghayatan Etika dan Peradaban (For Local Students)
- Bahasa Melayu Komunikasi 1 (For International Students)
YEAR 2
- Organizational Behaviour
- Fundamental of Information Technology
- Consumer Behaviour
- Digital Marketing
- Sales Management
- Bahasa Kebangsaan A *
- Promotion Management
- Marketing Research
- Product Innovation & Management
- Service Marketing
- Entrepreneurship
- Industrial Training
Why Choose Us?
- 100% Flexible Online Learning: Fully delivered via ODL, allowing learners to study anytime and anywhere without disrupting work or personal commitments.
- Industry-Relevant Marketing Curriculum: Focuses on practical marketing knowledge including digital marketing fundamentals, consumer behaviour, branding, and sales practices aligned with current market needs.
- Career-Oriented Entry Pathway: Designed to prepare learners for entry-level roles in marketing, sales, and business support, with clear progression pathways to higher qualifications.
- Accessible and Inclusive Education: Provides wider access to higher education for working adults, school leavers, and lifelong learners across different geographical locations.
- Practical Skills with Ethical Foundation: Emphasises applied skills, professional conduct, and ethical marketing practices to support responsible business decision-making.
Education Pathway
Graduates can progress through the following academic pathway:
- SPM
- Diploma in Marketing (ODL)
- Bachelor of Business (Hons) / Bachelor of Business (Hons) (ODL) / Bachelor in Logistics and Supply Chain (ODL) / Bachelor in Marketing (ODL)
- Master of Business Administration / MBA (Public Health Management) / MBA (Health Care and Hospital Management) / MBA (Business Analytics)
- Doctor of Philosophy (Management) / Doctor of Business Administration (DBA)
Career Prospects
Graduates are prepared for a range of entry-level roles in marketing and business, including:
- Marketing Assistant
- Administrative Assistant
- Administrative Marketing Assistant
- Sales Assistant
- Sales Team
- Sales Representative
- Sales Coordinator
- Digital Marketing
Contact us
Perdana University
Suite 5.3, Level 5 Wisma Chase Perdana Changkat Semantan, Damansara Heights, 50490 Kuala Lumpur
- General Line
- +603 - 2011 6478
- Marketing Department
- +6019 - 912 6828
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