Bachelor of Marketing (Honours)

i. Pass in Sijil Tinggi Pelajaran Malaysia (STPM) with minimum of grade C (GP 2.00) in any two (2) subjects at SPM level
ii. Pass in Sijil Tinggi Agama Malaysia (STAM) with grade of Jayyid
iii. Pass in Matriculation/Foundation qualification with CGPA of 2.00
iv. Diploma (Level 4, MQF) or Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00
v. Diploma Kemahiran Malaysia (DKM)/ Diploma Vokasional Malaysia, subject to Senate/ Academic Board approval
vi. Diploma Lanjutan Kemahiran Malaysia, subject to Senate/ Academic Board approval
vii. Any equivalent qualification recognised by the Malaysian Government

**Additional requirement:** A pass in Mathematics and English at SPM level or equivalent qualifications

International Students
IELTS score minimum 5.5 or its equivalent.

YEAR 1

• Business Mathematics
• Public Speaking and Communication Skills
• Introduction to Accounting
• Principles of Marketing
• Principles of Management
• Economics
• Management Information System
• Principles of Human Resource Management
• Business Decisions and Finance
• Law and Ethics
• Organisational Behaviour
• Entrepreneurship
• Business Statistics
• Business-to-Business Marketing

YEAR 2

• Operations Management
• Strategic Management
• Service Management
• International E-Commerce
• Social Media Marketing
• Introduction to International Marketing
• Marketing Management
• Consumer Behaviour
• Product Management
• Retail Management
• Co-curriculum
• Falsafah dan Isu Semasa / Philosophy and Current Issues
• Bahasa Kebangsaan A
• Bahasa Melayu Komunikasi 2

YEAR 3

• Customer Relationship Management
• Integrated Marketing Communication
• Research Methods in Marketing
• Marketing Project
• Industrial Training

ELECTIVES (Choose 3)

• Corporate Strategy and Leadership
• Strategic Digital Marketing
• Technology and Information System Management
• Business Law, Ethics and Governance
• Strategic Human Resource Management

Taught and supervised by field experts
MQA-accredited course
Offers a wide employment choice

This programme is open to applicants via APEL.A (Accreditation of Prior Experiential Learning). 

Click here to find out more on how to apply through APEL.A or contact our Education Counsellors to guide you through the process.