Diploma in Digital Marketing

i. Possesses SPM with at least credit in THREE subjects; OR

ii. Possesses SKM Level 3 in the related field; OR

iii. A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00; OR

iv. A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.0) in any subject; OR

v. A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul; OR

vi. Other equivalent qualifications recognised by the Malaysian Government.

International students are required to achieve a minimum Band 3 in MUET OR equivalent to CEFR (High B1)

YEAR 1

SEMESTER 1

• Bahasa Melayu Komunikasi / Bahasa Kebangsaan A
• Penghayatan Etika dan Peradaban
• Business Mathematics and Statistics
• Malaysian Business
• Information Technology
• Principles of Microeconomics
• English for Communication

SEMESTER 2

• Emotion Management / Service Learning Malaysia
• Principles of Macroeconomics
• Public Speaking and Business Relations
• Principles of Human Resource Management
• Management Information System
• Principles of Management

SEMESTER 3

• Principles of Marketing and Advertising
• Organisational Behaviour
• Principles of Accounting and Finance
• Consumer Behaviour
• International E-Commerce

YEAR 2

SEMESTER 4

• Introduction to Multimedia Applications
• Digital Graphic Design
• Integrated Marketing Communication
• Introduction to International Marketing
• Operations Management and Strategy

SEMESTER 5

• Digital Entrepreneurship
• Marketing Ethics and Cyber Law
• Graphic Illustration
• Web Design and Publishing
• Social Media Marketing

SEMESTER 6

• Industrial Training

Comprehensive Digital Marketing Knowledge
Gain expertise in key areas such as social media marketing, SEO, web design, and e-commerce, preparing you for a wide range of career opportunities.

Hands-on Training with Multimedia and Graphic Design
Develop practical skills in digital graphic design, web design, and content creation, making you versatile in the digital marketing industry.

Focus on Digital Entrepreneurship
Learn to leverage digital platforms to create and manage online businesses, giving you the skills to innovate and thrive in the digital economy.

Industry-Relevant Skills
Acquire up-to-date knowledge in social media marketing, marketing ethics, and digital entrepreneurship, ensuring you are prepared for the dynamic digital landscape.

• Digital Marketing Executive
• Social Media Specialist
• Content Creator/Copywriter
• Graphic Designer
• Web Designer
• E-Commerce Specialist
• Digital Advertising Coordinator
• SEO/SEM Specialist
• Customer Relationship Manager
• Digital Entrepreneur
• Marketing Coordinator

This programme is eligible for PTPTN (Perbadanan Tabung Pendidikan Tinggi Nasional) financing. You may apply for a PTPTN loan to fund your studies at Perdana University. 

Click here to check your eligibility and contact our Education Counsellors who are ready to guide you through the application process.